Authored and reviewed by the Bannerninjas team ·
The choice affects the production scope, not just the file type. A supplied design is a finished campaign layout for us to adapt and animate. New design adds creative development once per campaign.
Choose supplied design when the concept is ready
Prepare editable source artwork or an accessible design link, approved headlines and CTA, brand rules, licensed imagery and fonts. Confirm the design can adapt to both tall and shallow formats; one screenshot alone may not contain all the required assets.
Choose new design when the visual direction needs building
Tell us the campaign objective, audience, offer, key message and preferred look. Supply brand assets and references you have rights to use. New design adds £150 once, rather than per size.
Define variants before ordering
A variant is a text or image swap in one design. List the copy and image for each variant. Every extra variant costs £25 per selected size. Separate campaign concepts need separately agreed scope.
Make revision feedback consolidated
The scope includes 3 consolidated revision rounds within the brief. Gather stakeholders’ comments into one clear response each round. Delivery timing starts after complete briefing, not at the order click.
A practical supplied-design handoff
Keep a single approved source of truth for the layout, rather than several conflicting exports. Include the editable file or accessible design link, logo versions, source imagery, final copy and the fonts or licensing instructions needed to reproduce the design. Tell the team which visual elements are fixed and which may move across ratios. If the original design was made only for print or one social format, confirm whether it is sufficiently finished for banner adaptation before selecting supplied design.
A practical new-design handoff
A useful brief identifies one campaign objective, the intended audience, the offer and the action the viewer should take. Separate mandatory content from preferences. Provide the logo, brand guidance and usable image assets, plus examples that explain the desired tone without requesting a copy of another brand’s campaign. Confirm who can approve the concept and who supplies legal qualifications. New design does not waive licences or create permission to reuse third-party photography.
Keep the project moving after checkout
You can gather these materials after placing the binding order and submit them through your private brief link. Before you submit, check that the brief, files and target specifications are complete. Label variant copy clearly and consolidate all stakeholder feedback for each of the three included revision rounds. If an approval changes the campaign objective or requires another concept, discuss the revised scope before work continues. A complete brief reduces avoidable back-and-forth; it does not guarantee immediate generation or platform approval.
Confirm the target account, campaign type and publisher’s current requirements before production. Specifications and HTML5 upload access vary.